About us

Harley-Davidson

Living the Dream Since 1970

There’s something about the Harley-Davidson world that gets into your soul and never leaves. For me, that journey started as a teenager in the late 1960s. I still remember flipping through motorcycle magazines, staring at Harley-Davidson ads, dreaming about the day I would ride one of those machines down an open highway. Whenever I heard the unmistakable sound of a Harley in the distance, I would stop whatever I was doing just to watch it roll by. To me, it represented freedom, rebellion, craftsmanship, and a way of life.

That dream became a lifelong passion.

The Beginning of Choppers Cycle Parts

In 1970, along with friends Joe Schab and Gerhardt Neeth, I helped start Choppers Cycle Parts. Back then, we were just a group of motorcycle guys chasing adventure, motorcycles, good times, and the custom bike culture that was exploding across North America. What started as a passion quickly became a way of life.

Hunting Harley-Davidson Parts Across America

In the early days, much of our time was spent hunting down Harley-Davidson parts wherever we could find them. My brother Dan Roche and I traveled throughout the Midwest United States visiting motorcycle swap meets, Harley dealers, old repair shops, barns, fields, and private collections. We met incredible characters along the way, old-school Harley enthusiasts who had spent decades collecting engines, frames, tanks, transmissions, and rare vintage parts.

Some of those memories still feel surreal today. I remember visiting collectors who literally had mountains of Harley parts stacked in fields and sheds. One collector, Harold Eidee, had six-foot-high piles of engines, frames, and cases everywhere you looked. At the time, it seemed endless. Looking back now, those parts were priceless pieces of Harley-Davidson history.

Those road trips became the foundation of everything that followed.

Building a Life Around Harley-Davidson

Over the decades, I became deeply involved in nearly every side of the Harley world, custom bike building, performance modifications, drag racing, aftermarket parts distribution, vintage motorcycles, collectibles, and helping riders locate the hard-to-find parts nobody else seemed to have. 

Launching ChoppersCycle.com

Then in 2000, we launched ChoppersCycle.com, one of the early online destinations dedicated to Harley-Davidson parts and accessories. Long before e-commerce became common in the motorcycle industry, we were already helping riders across North America find parts, customize their bikes, and keep their machines on the road. 

What Made Us Different

What made us different then still drives us today: 

  • Real motorcycle knowledge  
  • Honest customer service  
  • Fair pricing  
  • And decades of hands-on Harley-Davidson experience  

Returning to Our Roots

Today, Choppers Cycle Parts and ChoppersCycle.com are being relaunched as the continuation and evolution of that original vision. 

We are returning to our roots, sourcing Harley-Davidson OEM parts, aftermarket parts, take-offs, vintage pieces, collectibles, performance components, and hard-to-find items for riders and builders around the world. Whether you are restoring a Panhead or Shovelhead, building a custom chopper or bagger, maintaining your touring bike, or searching for that impossible-to-find part, we understand what these machines mean to the people who ride them. 

Because we are riders too. 

More Than Just Parts

But Choppers Cycle has always been about more than just parts. 

It’s about preserving the culture, craftsmanship, friendships, and freedom that surround the Harley-Davidson lifestyle. It’s about memories built in garages, on long road trips, at rallies, swap meets, and around the people who share this passion. 

Old-School Values with a Modern Vision

As the motorcycle world evolves, we continue to move forward with it while staying true to the old-school values this industry was built on, honesty, knowledge, respect, fair pricing, and treating customers like fellow riders rather than order numbers. 

Today our vision is bigger than ever. We are building ChoppersCycle.com into a trusted destination for riders worldwide by combining decades of real-world experience with modern technology, detailed fitment information, strong customer support, and a deep understanding of custom motorcycle culture. 

More Than Motorcycles

For me personally, this journey has never only been about motorcycles. 

It has been about freedom, creativity, relationships, adventure, and living authentically. I still get excited every time I hear the sound of a Harley coming down the road, just like I did as a kid standing on the side of the street dreaming about the future. 

And somehow, after all these years, that road has brought me right back to where it all started. 

A Funny Story

A mother is driving down the road with her little boy when a pack of bikers rides by on beautiful custom Harleys. 

The little boy says, 
“Mom, when I grow up, I want to be a biker.” 

His mother pauses for a moment and replies, 
“Honey… you can’t be both.” 

Thank You

I truly believe we are all here to live our dreams. 

Thank you for being part of ours.